Implementation:

Content Creation (Days 1-2): Medtronic collaborated with a professional marketing agency to create engaging video content. The video highlighted the medical device’s features, clinical benefits, and real-life patient success stories. Detailed information on how the device could enhance patient care was included.

Video Production (Days 3-4): A specialized video production team was engaged to produce high-quality content. They ensured that the video was visually appealing and effectively conveyed the product’s value proposition. Graphics, animations, and interviews with healthcare professionals were incorporated.

Printing and Assembly (Days 5-6): The video content was seamlessly integrated into 7-inch screens within the brochures. Each brochure was designed with the Medtronic logo, contact information, and a clear call to action for hospital staff to learn more about the device.

Distribution (Day 7): Medtronic’s sales and marketing team personally delivered the video brochures to key hospital decision-makers, including department heads, physicians, and nursing staff. The brochures were presented as a valuable educational resource.

Results:

Medtronic’s use of 7-inch video brochures within hospital settings yielded significant advantages:

Memorable Engagement: The video brochures captivated hospital staff, creating a memorable introduction to Medtronic’s medical device.

Educational Impact: Healthcare professionals and decision-makers gained a deeper understanding of the product’s benefits and potential impact on patient outcomes.

Convenient Accessibility: The video brochures were readily available in hospital settings, allowing staff to access essential information conveniently.

Increased Interest: Hospitals expressed increased interest in evaluating and adopting Medtronic’s medical device, leading to potential partnerships and purchases.

Efficiency: Within just 7 days, Medtronic effectively reached and engaged with key stakeholders in multiple hospitals, optimizing their marketing efforts.

Conclusion:

Medtronic’s strategic use of 7-inch video brochures within hospital environments demonstrated the power of innovative marketing in the healthcare sector. By providing informative and visually appealing content, Medtronic successfully introduced their medical device to healthcare professionals and decision-makers, paving the way for potential partnerships and improved patient care. This case study highlights the effectiveness of utilizing creative marketing methods to address specific challenges within the healthcare industry.