Delivery & Installation Across India | Up to 3 Years Product Warranty | 12,000+ Happy Customers | 600+ Projects Delivered | Product Lifetime Support
Delivery & Installation Across India | Up to 3 Years Product Warranty | 12,000+ Happy Customers | 600+ Projects Delivered | Product Lifetime Support
Case Study: Grand Hyatt’s Video Invites for Travel Partners
Company Background:
Grand Hyatt is a renowned luxury hotel chain with a global presence, offering exceptional hospitality experiences in some of the world’s most iconic destinations. Known for their commitment to excellence, Grand Hyatt has always sought innovative ways to engage with their travel partners and customers.
Challenge:
Grand Hyatt needed a unique and engaging way to invite their travel partners to an exclusive event. They wanted to create a memorable experience that would reflect the luxury and sophistication associated with their brand. Traditional paper invitations no longer sufficed; they required a modern and innovative solution.
Solution:
Grand Hyatt collaborated with a creative agency specializing in digital experiences to create a one-of-a-kind invitation campaign. The agency proposed the concept of 7-inch video invites that could be sent to the travel partners. This format would not only capture the attention of the recipients but also convey the brand’s commitment to innovation and luxury.
Implementation:
Design and Content Creation (Days 1-5):
The creative agency designed an elegant and visually appealing video invite that showcased Grand Hyatt’s global presence and luxurious amenities.
The invite featured high-quality footage of Grand Hyatt properties from around the world, highlighting their exquisite architecture, fine dining, and world-class service.
Engaging copy was crafted to create excitement and anticipation for the upcoming event.
Production (Days 6-10):
The agency produced 400 individual 7-inch video invites, ensuring each had a pristine display quality.
The video content was loaded onto each device, and the invites were meticulously tested to ensure flawless playback.
Personalization and Packaging (Days 11-13):
Each video invite was personalized with the recipient’s name and the event details.
The invites were placed in premium packaging, featuring the Grand Hyatt logo and a personalized message for each travel partner.
Care was taken to ensure the invites were securely packaged to prevent any damage during transit.
Distribution (Days 14-15):
The video invites were distributed to the travel partners via courier, ensuring they arrived in perfect condition and on time.
Grand Hyatt monitored the delivery process to address any potential issues promptly.
Results:
The 7-inch video invites were a resounding success:
Travel partners were impressed by the innovative approach and attention to detail, strengthening their perception of Grand Hyatt as a luxury brand.
The invites generated excitement and anticipation for the upcoming event, resulting in a higher attendance rate.
Grand Hyatt received positive feedback from travel partners, praising the creativity and thoughtfulness of the invitations.
Conclusion:
Grand Hyatt’s collaboration with the creative agency ENRG – Smart Workspace Technology to create 7-inch video invites for their travel partners demonstrated the brand’s commitment to innovation and excellence. This unique and engaging invitation campaign not only achieved its goal of inviting travel partners to the event but also enhanced the brand’s reputation and relationships with its partners. It serves as an excellent example of how creativity and technology can be used to elevate traditional marketing practices.
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