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Case Study: Infosys – Video Brochures for New Employee Training
Company Background:
Infosys is a global leader in IT services and consulting, known for its innovation and commitment to delivering cutting-edge technology solutions to clients around the world. With a diverse and ever-expanding workforce, Infosys is dedicated to providing exceptional training and onboarding experiences for its new employees.
Challenge:
As Infosys continued to grow and welcome new talent into its organization, the company recognized the importance of providing engaging and informative training materials to streamline the onboarding process. Traditional training methods were proving to be less effective in capturing the attention and interest of new hires.
Requirements:
Solution:
To meet the challenge of enhancing the onboarding process, Infosys decided to leverage 7-inch video brochures as a training kit for new employees. The design and content of these video brochures were created by Infosys’s internal training and communication teams, ensuring alignment with the company’s culture and messaging.
Implementation:
Design and Content Integration (Days 1-2):
Infosys’s internal teams designed and created compelling video content that covered essential onboarding topics, such as company culture, values, policies, and introductions to key personnel.
The content was tailored to engage new employees and provide them with a comprehensive understanding of Infosys’s mission and expectations.
Production (Days 3-4):
The video content was integrated into 50 individual 7-inch video brochures.
Each video brochure was carefully programmed to ensure smooth playback and user-friendly navigation.
Personalization and Packaging (Days 5-6):
Infosys personalized each video brochure with the recipient’s name and department.
The training kits were packaged in branded boxes along with welcome letters and additional printed materials.
Packaging was designed to protect the video brochures during transit.
Results:
The adoption of 7-inch video brochures for new employee training at Infosys yielded positive results:
New employees found the video brochures engaging and informative, which improved their overall onboarding experience.
The personalized touch and high-quality video content reinforced Infosys’s commitment to excellence.
Infosys received positive feedback from new employees, who praised the innovative training materials.
Conclusion:
Infosys’s decision to use 7-inch video brochures as a training kit for new employees showcased the company’s dedication to modernizing its onboarding process while maintaining a personalized touch. This innovative approach effectively conveyed important information and fostered a sense of connection among new joiners. It serves as an excellent example of how technology can be employed to enhance training and orientation programs within a corporate setting, even when the design and content are managed internally.
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